Press Release Writing 101 and Tips For Success

Press Release Writing 101 and Tips For Success

Many business owners shy away from writing their own press releases, but it is not as complicated as it may seem. Yes, there are some best practices to follow, but these techniques will be covered in this guide to help business owners to learn how to write their first press release. Creating a story that a journalist would find interesting is not as hard some people would think. This article provides simple techniques that business owners can leverage to write their own press release.

LinkedIn Tips to Boost Your Engagement Rates

LinkedIn Tips to Boost Your Engagement Rates

One social media platform that people don’t general think of using as a marketing tool is LinkedIn. And they’re missing out on a HUMONGOUS opportunity!

The people who are using LinkedIn likely are using it incorrectly. I see it all the time. Posting your latest blog post and hoping for leads, or posting a simple update without optimizing your post. That’s where I come in.

Why Your Instagram Isn’t Thriving (and How to Change That!)

Why Your Instagram Isn’t Thriving (and How to Change That!)

There are so many reasons to start advertising your business on Instagram and start connecting with people. But what if you already have an Instagram Business account but aren’t seeing any results? Well, I’m here to help! We’re going to take a quick look at some of the more common (and easily fixable) problems that people run into while trying to build some momentum.

5 Common Mistakes When Creating Content on Social Media

5 Common Mistakes When Creating Content on Social Media

You’ve done it, you’ve created profiles for all of your social media channels, created some designs, and now it’s time to start posting content. But before you jump into the deep end, let’s make sure that you’re working smarter and not harder. The following is a list of the top 5 mistakes people make when creating content for social media.

Why Influencers Are The Secret Loop Hole in Social Media Marketing

Why Influencers Are The Secret Loop Hole in Social Media Marketing.png

Ask any marketer how they feel when news of a new social media algorithm starts circulating.

It’s almost as bad as the red circle of death on the Xbox to video gamers.

But there’s good news, there’s a simple, and effective way around the algorithm that may even boost your business more than before!

The social media algorithms are designed to highlight the best and most relevant content. Now, what is a great way to determine if content is relevant? Engagement!

Influencers are spectacular at creating engagement and developing community around your business and if this is an avenue that you haven’t explored before, this may be the right time.

If you’re new to influencer marketing, you may not understand how to work with them and that is what this article is all about. Not sure how to find an influencer for your business? The following websites are great for locating who you should work with (influencermarketinghub):

Deep Social provides highly detailed social media analytics reports to brands and influencers. They split their services into Audience Data, Influencer Search, and Post Analytics.

Discover.ly is a Chrome plugin that helps you with your networking. You can use it to see your email recipients, LinkedIn and Facebook connections’ social accounts and updates in a sidebar. This means, for instance, that you can see mutual Facebook friends for somebody you connect with on LinkedIn.

1. Promo Codes

If your online store offers support for creating promo codes, take advantage! Many influencers will promote your website with a promo code designed especially for their users.

2. Live Video

Have you ever seen those unboxing videos on Youtube or Facebook that you just can’t seem to look away from? Those people are all considered influencers! Depending on pricing levels, you can usually find an influencer willing to create a video in exchange for pay (and generally, most people will let them keep the products too).

3. Let Them Takeover Your Social Account

I know, it sounds a bit scary. But users will eat this up if you can find someone who is well-known in your industry or community to post about your products or events for a day!

4. Send Them Free Products

Seems a little backwards, but if this influencer is well-known and your logo appears on their Instagram, boom! Just make sure to do your research well and contact them via email or phone first so you don’t lose money on ROI.

These are just a few ideas on how to work with influencers but they work great! Adidas has been rolling out a LOT of influencer campaigns if you are looking for some inspiration. Check out their recent World Cup influencer campaign: https://digiday.com/marketing/adidas-tests-new-media-strategy-world-cup-campaign/

Weigh in: how do you feel about influencer campaigns?