Your marketing strategy serves as a road map to goal attainment. It provides direction, and it creates a clear picture of the final destination. With a defined action plan and measurable success indicators, you’ll know exactly which tactics deliver the strongest ROI. The most effective strategic marketers use deep customer insight to drive segmentation, targeting, positioning and offering development. This ensures that marketing plan development is grounded in marketplace realities to best meet customer needs.
Refresh Marketing’s strategy consulting services include market assessment, “STP” framework development (i.e., Segmentation, Targeting and Positioning), and marketing plan development.
Management Services Include:
Marketing Plan Development